NJBIZ: GOING YARD: At Rutgers, the transformation of the College Avenue Campus is coming into focus
When Rutgers opened its football season on the road against the University of Washington earlier this month, it marked the start of a new era at the College Avenue Campus.
An era that has nothing to do with the university’s football team or its new head coach.
When the game kicked off in Seattle at 2 p.m. Eastern time, approximately 1,500 people gathered to watch on an outdoor big screen at The Yard @ College Avenue, a mixed-use residential project which officially opened just days before.
The crowd had the chance to look at the soon-to-be opened Jersey-known eateries that will surround a 25,000-square-foot central green space, including Jersey Mike’s, Surf Taco and Krispy Pizza.
They also learned of future events at the space — from yoga in the mornings to movies and music at nights — and saw plenty of chairs and tables that would give students a place to hang out between classes.
The project, spearheaded by the New Brunswick Development Corp. and its public-private partnership model, has been years in the making.